November 17, 2008

Today, at the Adobe MAX Conference in San Francisco, in a joint collaboration with our friends at Adobe and a few ace third party developers, we announced a simplified solution for tracking Flash content for everyone, called Google Analytics Tracking For Adobe Flash.

What Does this mean?

This feature allows Google Analytics tracking code to work with the very popular ActionScript 3 programming language, this dramatically simplifies the ability to track Flash, Flex and AS3 content. This new Flash tracking code provides all the rich features of the current JavaScript-based version, including campaign, pageview and event tracking and can be used to track Flash content such as embedded videos, branded microsites and distributed widgets, such as online games.

Now it's simple for Flash content developers to answer questions like:

• How many people have watched my video?
• Are we developing the right creative that attracts new users?
• How effective is my content at getting people to take action?

Do you want to know among all the RIA technologies or techniques which one has better performance? Well, here it is someone did it by James Ward. This is a Flash application. It compares all the sexy RIA items, such as AJAX HTML, AJAX SOAP, AJAX XML, AJAX JSON, Dojo, Flex SOAP AS (ActionScript), Flex SOAP E4X (ActionScript v3), Flex XML E4X, Flex AMF3, Flex Paged.

The result: Flex AMF3 wins. Click the image thumbnail and see it, or try by yourself.

October 15, 2008

The release version of Flash Player 10 is out there and available for download. Hopefully, it will soon be available from your favorite automated update repository since such package management should resolve the new dependencies needed for Flash Player 10.